Digital Experience Strategist

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

This role will work both independently and part of a diverse cross functional team across product management, commercial, merchandizing, and design to develop the future vision and roadmap for commerce on Apple’s digital platforms. From assessing global industry trends to analyzing quantitative data and behavioral consumer insights, you will identify and pursue new business opportunities and customer-centric focus areas. In addition to setting our 3-year priorities, you will also play an integral role throughout the full development & execution cycle of commercial programs, features, and pages, such as developing experience briefs, reviewing designs, and measuring post-launch success.

We are looking for someone with a curiosity to understand “why,” a bias towards driving action and results, and an ability to sweat the details, while not losing site of the big picture. The ideal candidate is an artful communicator and persuasive storyteller, with an analytical mindset, creative eye, and strong organizational instincts.

You should be confident in your ability to identify trends & insights, synthesize conclusions into recommendations, and build new collaborative relationships.

The Growth Initiative team will additionally identify key focus areas for immediate exploration, and will manage projects from conception and ideation to prototyping and testing.

Responsibilities

• Define how customers navigate, learn, shop, configure and purchase products from apple.com and Apple Store App and other digital platforms.
• Responsible for developing the long term platform wide checkout vision, strategy and roadmap.
• Author and present briefs and presentations to mobilize cross functional partners to support business priorities, opportunities, and performance improvements.
• Develop strong cross-functional relationships and communicate tailored updates and narratives to senior leadership.
• Develop data-driven insights and recommendations, to influence Apple’s long-term digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
• Provide actionable views of market & competitor insights, consumer insights, macro trend insights, and internal performance analysis.
• Regular meetings with peers in Asia and Europe during overlapping business hours.

• Minimum Qualifications
  • 7+ years of experience in digital, product, or strategy roles — ideally within e-commerce or a B2C environment
  • A sharp strategic thinker who can zoom out to see the big picture and zoom in to drive day-to-day execution without missing a beat
  • Strong analytical instincts with a genuine curiosity to dig beneath the surface, identify root causes, and build data-backed business cases that span multiple years
  • Experienced working across large, cross-functional teams — comfortable leading through influence rather than authority and pivoting quickly when priorities shift
  • A track record of developing strategies that are grounded in clear business objectives and backed by compelling, well-reasoned cases
  • Deep familiarity with the e-commerce landscape, including consumer behavior, shopping trends, and what moves the needle on conversion
  • An exceptional communicator — whether in a written brief, a cross-functional sync, or a room full of executives, you know how to land the message
  • Committed to fostering an inclusive environment and actively contributing to a culture where diverse perspectives are sought out and valued
  • BA/BS degree or equivalent experience


• Preferred Qualifications
  • 10+ years of work experience across digital experience, product category or strategic development.
  • Carrier experience
  • Demonstrated success in growing a product line, product category, or business unit through data driven insights.
  • Proven ability to drive innovation by challenging the norm and navigating ambiguous problems with independent resourcefulness and meticulous execution.
  • Experience in any of the following: Customer journey design, payments, checkout, P&L management, and/or e-commerce sales.