Commercial Marketing Lead, Japan

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

We are the marketing engine that drives Japan commercial marketing programs across new product introductions, affordability programs, and key seasonal campaigns and promos including Japan New Year, Japan New Life, Back to School and Holiday among others.

As the Japan Commercial Marketing lead, you will support the strategic development and execution of marketing campaigns at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, on LINE and within stores.

Responsibilities

• Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time
• Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, Store Operations, Commercial and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives
• Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels
• Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement

• Minimum Qualifications
  • 10+ years experience driving marketing excellence in Japan, preferably for a reputable global brand
  • Expertise in online and outbound marketing channels, in-store physical and digital marketing touch-points
  • Strong written and verbal communication skills in English and Japanese; skilled at building and delivering compelling presentations to partners and leaders alike
  • Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines


• Preferred Qualifications
  • Track record of leading strategic conversations with a wide range of people in different fields and across levels
  • Able to analyze data and identify performance trends that inform marketing strategies and new tactics
  • Proven experience leading, managing and measuring large-scale marketing initiatives
  • Experienced in developing clear, concise marketing and creative briefs
  • Able to connect dots between information, different work streams, and key partners to inform the work
  • BA/BS or equivalent experience, MBA a plus