WW Retail Commercial Leader, Education

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The WW Commercial Leader for Retail Education leads strategy, performance, and go-to-market for Apple Retail’s Education business globally, including hardware and services.

You will lead the WW commercial strategy and execution for Education in Apple Retail. This includes defining the segment approach, evolving the value proposition for students and educators, and developing go-to-market strategies that drive acquisition, engagement, and lifetime value.

You will lead a team and set direction across multiple priorities, evolving with the needs of the business. You will partner closely with teams across all Retail functions, Product Marketing, Supply & Operations, Finance, and our Regional teams to bring ideas to life. You will also communicate regularly with senior leaders on performance, growth opportunities, and progress. This role requires judgment and the ability to connect strategy to execution.

Responsibilities

• Segment Revenue Responsibility: Drive performance across the business. Understand what’s working, what’s not, and take action.
• Strategy Development: Build a clear point of view on students and educators, their needs, market dynamics, and how Apple can best serve them in Retail.
• Lead Go-to-Market: Develop and execute plans for Education programs, seasonal moments, and new initiatives.
• Value Proposition Innovation: Identify unmet needs and develop differentiated value propositions and programs tailored to students and educators, in partnership with cross-functional teams.
• Team Leadership & Development: Set priorities, lead and coach individuals, and scale impact through others.
• Clear Communication and Storytelling: Turn insights and performance into simple, actionable, and compelling stories. Drive alignment and influence decision-making at senior levels.
• Cross-Functional Leadership: Partner closely across Retail teams, Product Marketing, Operations, Finance, and Regional teams to align on strategy, cohesive execution of key initiatives.
• Market & Customer Insight: Bring a deep understanding of the Education landscape into strategy, including student and educator segments, institutional dynamics, and competitive offerings. Translate insights into actionable strategies.

• Minimum Qualifications
  • Bachelor’s degree or equivalent experience
  • 10+ years of experience in strategy, go-to-market, or commercial roles
  • 3+ years of experience managing and developing teams
  • Experience leading complex, cross-functional initiatives from strategy through execution with measurable business impact
  • Experience owning or influencing business performance
  • Experience applying analytical and problem-solving skills to evaluate market dynamics and business performance


• Preferred Qualifications
  • Experience in education or adjacent customer segments
  • Background in retail or omnichannel go-to-market strategy
  • Communication and storytelling skills with experience presenting to executive leadership
  • Ability to operate with autonomy, navigate ambiguity, and influence across a matrixed organization
  • Experience building, developing, and retaining high-performing, inclusive teams
  • Ability to foster a collaborative environment that values diverse perspectives and encourages cross-functional partnership